RAGT New Zealand appoints new commercial director to drive strategic growth and innovation
James, who has been instrumental in our company’s evolution, will now spearhead the New Zealand business, focusing on using genetic innovation to meet the evolving demands of Kiwi farming.
James’s elevation to Commercial Director is a strategic move that signals our increased commitment to delivering profitable, sustainable solutions for New Zealand farmers. With 19 years’ experience in the business, his clear future vision aligns directly with RAGT Group’s global strategy, which prioritises research and development to address complex agronomic challenges. This amplified focus is crucial as the sector navigates increasing pressure from environmental regulation and the persistent need for feed security and higher on-farm productivity.
James expressed his enthusiasm for the challenge ahead.
“I am delighted to have accepted the role of Commercial Director and am truly excited about the opportunities ahead for RAGT. The formidable strength of this business comes from our dedicated team and our exceptional genetics, which are powerfully supported by the wider RAGT Group. Together, we will build on this foundation for real success, continuing to deliver the cutting-edge cultivars that ensure farm resilience and profitability. I look forward to further establishing RAGT as one of the leading genetics providers for New Zealand.”
Our focus on innovative genetics and seed technologies—such as market-leading perennial grasses and revolutionary novel endophytes—will continue to be a key pillar of James’s leadership. His mandate is to translate this cutting-edge global research into immediate, practical, and highly effective commercial solutions for local conditions, ensuring RAGT remains a go-to partner for New Zealand’s progressive and productive farmers.
Commenting on the announcement, Simon Howell, Western Europe and Australasia Business Director for RAGT Group, stated:
“James is the right person to lead RAGT New Zealand into its next phase of growth.”
This appointment follows the successful tenure of Bruce Garrett, who led the business through its significant transition from Seed Force to a fully-fledged RAGT subsidiary. We acknowledge and thank Bruce for building a strong foundation and positioning the company as a key player in the New Zealand seed industry.
